Elevating PURSUIT, a sustainable consumer electronics brand, with a distinctive logo, cohesive brand identity, and eco-conscious packaging crafted from recycled plastics.
In our collaboration with PURSUIT, a brand dedicated to eco-friendly consumer electronics, our mission was to transform their visual identity and packaging materials. We embarked on this journey by designing a logo that seamlessly integrated the letter 'P' with the recycled symbol, capturing the essence of sustainability at the heart of their brand. This iconic emblem formed the cornerstone of a cohesive brand identity that resonated with their values. In tandem, we developed eco-conscious packaging materials made from recycled plastics, enhancing the brand's commitment to environmental responsibility. Our approach aimed to elevate PURSUIT's brand presence and communicate their dedication to sustainability through every visual and tactile aspect of their products.
Our approach was rooted in sustainability and thoughtful design. We initiated the project with a deep dive into PURSUIT's mission and values, ensuring that every design element would align with their eco-conscious identity. We crafted a versatile logo that not only represented their brand but also conveyed their commitment to recycling. This logo served as the nucleus of a comprehensive brand identity that extended across various touchpoints. Simultaneously, we innovated in the realm of packaging materials, opting for recycled plastics to create packaging that was both environmentally friendly and visually appealing. Throughout the project, we maintained a close partnership with PURSUIT, involving them in the creative process to ensure that their vision and values were seamlessly integrated into the final deliverables. The result was a powerful combination of design and sustainability, allowing PURSUIT to communicate their dedication to a greener future through their products and branding.
